Cart.com, a leading commerce solutions provider, today announced that Bluffworks, a travel apparel brand known for versatile, easy-care clothing, has selected Cart.com as its exclusive U.S. fulfillment partner. Bluffworks’ inventory and fulfillment operations are now centralized at Cart.com’s Terrell, Texas facility.

Cart.com completed the transition from Bluffworks’ previous fulfillment center in Memphis in less than three weeks, and the new operation went live in early July. Bluffworks expects the new operation to lower its fulfillment costs by at least 20%.

“I’ve spent my career on both sides of logistics, first building supply chain systems as a software developer and then relying on them to run a brand,” said Stefan Loble, founder and chief executive officer of Bluffworks. “I am still stunned at how different the accuracy, cost and level of service can be between two large, similar looking fulfillment providers. Cart.com has their operation buttoned up, especially their technology. I can open Cart.com’s software and see the status of the whole operation without emailing anyone to ask. When something goes wrong — like a shipment turning up damaged, which happens in this business, you find out fast whether you’re in good hands on the other end. With Cart.com we are.”

Within weeks of going live, Cart.com’s Terrell team inspected and categorized merchandise from an inbound shipment damaged in transit, then sent photos and documentation to Bluffworks. The information allowed the brand to quickly resolve the issue with its supplier without sending personnel to the facility.

“Brands with high repeat purchase volume put a different kind of demand on a fulfillment operation,” said Joe Barth, President of Fulfillment at Cart.com. “A first-time buyer has nothing to compare the experience to. A customer on their fifth pair of the same pants notices everything, including a garment that spent time in a carton that got wet somewhere between the factory and the dock. Bluffworks earned that loyalty over more than a decade, and our job is to keep the operation from giving anyone a reason to reconsider.”

About Bluffworks

Bluffworks is a travel apparel brand creating versatile, durable clothing designed to stay sharp on the move and perform in demanding situations. Founded in 2012, the company makes easy-to-wear, easy-to-care-for pieces using technical materials with benefits including wrinkle resistance, moisture wicking and machine washability. For more information, visit shop.bluffworks.com.

About Cart.com

Cart.com is a commerce and logistics infrastructure company serving brands, retailers and government agencies. Through an integrated suite of software, AI, services and operations, Cart.com helps organizations attract customers, drive sales, fulfill demand and optimize the customer experience across every channel. By bringing together commerce technologies, marketing services and a nationwide fulfillment network, Cart.com supports thousands of customers and coordinates more than 80 million orders annually across 15 fulfillment and distribution centers. Category-leading brands including PacSun, Milk Makeup, ILIA, Thursday Boots, Janie & Jack and Organifi rely on Cart.com. For more information, visit Cart.com.

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